How effective is your annual report, really?
Your annual report is one of your most important communications tools. But is it truly supporting your goals or just recapping the past?
Our quick assessment reveals how well your report is working to support funding, engagement, and long-term visibility—and where small shifts can make a big difference.
Why your annual report is still the most underrated tool in your comms stack
Most annual reports are underutilized.
They take months to create, get shared once, and then quietly disappear.
But it doesn’t have to be that way.
A strategic report can become your donor-nurturing, content-creating engine
—if it’s designed with longevity in mind.
This assessment will help you see exactly where you are and how to get more out of the work you’re already doing.
Your report effectiveness score
is based on four core areas
This assessment reveals how well your annual report supports visibility, storytelling,
and long-term engagement using our Report-to-Repurpose Method.
Your score reveals where your report is strongest, where there’s room to grow, and how to turn it into a year-round communications asset (all without burning out your team!).
Clarifying
Every strong report starts with a clear “why.” Whether you're aiming to build trust, drive funding, or deepen relationships, defining your core message ensures your content connects and stays focused from start to finish.
Creating
Design isn’t decoration—it’s storytelling. Your report should look and feel like your organization, guiding readers through your work with clarity, structure, and visual consistency.
Compounding
Your report is packed with stories, stats, and insights—why use them only once? We help you turn that content into emails, social posts, one-pagers, and more. Make your message keep working long after launch.
Circulating
A report that sits in a PDF doesn’t create impact. Strategic sharing—on your website, in newsletters, and across campaigns—ensures the right people see it, engage with it, and take action.